Why Saunas are the new hot tubs.
From cosy bedding to gourmet hampers, you’re always on the lookout for ways to make your guests feel pampered and relaxed during their stay.
That’s where creating something experiential comes in, and at the top of the consumer list of wants are outdoor bathing and sauna experiences.
Industry agency leader in luxury glamping Canopy and Stars have predicted that Saunas are the new hot tubs. Their guests search for places to stay where there is an extra experience and with the rise in interest in the UK of the benefits in using a sauna the number of owners offering that as an experience is set to rise throughout 2024 and beyond. Read their blog post here.
Furthermore the Canopy & Stars Glamping Market Report 2023, they had already highlighted how saunas are emerging as a burgeoning trend among users. This emphasis signals the increasing demand for wellness-focused amenities in vacation destinations, with guests seeking rejuvenating experiences that go beyond the traditional offerings.
The inclusion of saunas in hospitality spaces aligns with the current trend towards holistic health and well-being, providing a unique selling point that can elevate a guest’s stay from ordinary to extraordinary. In this blog post, we’ll explore the benefits of saunas, how to choose the right option for your property, and how to market this new amenity to your guests.
The Benefits of Sauna
Health benefits of Sauna
Saunas are more than just a warm escape from the cold outside, but also a beloved tradition in Nordic culture. The sauna has been a staple in Finland for over 1000 years and in its neighbouring Scandinavian homes and communities for centuries, and for good reason. It’s not just about sweating out toxins, but also about promoting relaxation, socialising, connecting with nature and overall well-being. In fact, some say that a good sauna is like a mini vacation. The heat and steam help to loosen muscles and release tension, leaving your guests feeling relaxed and rejuvenated. Saunas have been shown to aid in detoxification by flushing out toxins in the body through sweat. This can also lead to better skin health and improved circulation. You can read more about the benefits of sauna in our blog post here.
The opportunity to embrace nature’s serenity
For individuals seeking to disconnect from the digital world and immerse themselves in the tranquillity of nature, the addition of a sauna to their stay can significantly enhance their experience.
Amidst the serene backdrop of nature, a sauna offers a sanctuary of relaxation and rejuvenation, harmoniously blending the invigorating elements of heat, steam, and silence. The gentle ambiance accentuates the calming effect of the surrounding environment, amplifying the sensation of oneness with nature. By providing this immersive wellness experience, you not only tap into the growing trend of eco-wellness but also cater to the needs of today’s discerning guests who crave authentic and meaningful vacation experiences. The sauna, therefore, emerges as a compelling amenity that can transform an ordinary stay into a holistic retreat, deepening guests’ connection with nature while enhancing their overall well-being.
Choosing the right sauna for your property
When selecting the ideal sauna for your property, it’s essential to partner with a trusted provider who understands your unique needs and vision and can tailor the sauna to work for your brand and space. We pride ourselves on being leading experts in cabin and sauna design and construction, offering bespoke solutions that seamlessly integrate with your property while capturing the essence of nature-inspired wellness.
Our saunas are not merely functional amenities; they are thoughtfully designed sanctuaries that enhance the aesthetic appeal of your space while delivering an unparalleled wellness experience. So, whether you’re looking to cater to the discerning wellness traveller or enhance your tranquil places of retreat, we can craft a sauna that exceeds expectations. Explore our sauna here and embark on a journey of transforming your property into a wellness haven.
Marketing Your New Sauna
Once you’ve crafted the ideal sauna for your property, it’s time to leverage this unique amenity to attract your target audience. Highlighting the serene and rejuvenating experiences of your outdoor wellness offerings on social media platforms can prove to be a powerful marketing tool. For instance, Canopy and Stars reported that 50% of their top-performing posts on Instagram featured baths. This data underscores how outdoor wellness and immersive experiences resonate profoundly with glamping customers.
Consider organising professional photoshoots in your sauna, capturing the essence of tranquility and rejuvenation it offers amidst the natural beauty of your property. Share these captivating images on your social media platforms, along with engaging narratives about the unique wellness experiences guests can expect. This strategy not only promotes your new amenity but also helps to position your property as a holistic retreat that prioritises guest well-being.
Another effective way to promote your sauna is by offering an overarching wellness experience. Share its benefits on your website and in your marketing materials, and consider offering spa packages that include a sauna session if it’s something you’ll be offering as part of a hotel stay. You may also want to consider adding some luxurious touches to the sauna area, such as sauna whisks, robes and slippers.
Providing a Memorable Guest Experience
Ultimately, adding a sauna to your glamping or hospitality property is about creating a memorable experience for your guests. By offering a luxurious and relaxing amenity, you’ll foster positive reviews, repeat bookings, and word-of-mouth referrals. Additionally, the benefits of sauna can help to set your property apart from the competition, offering something unique and enticing to potential guests.
If you’re looking to take your glamping or hospitality property to the next level, consider adding a sauna to your amenities list. With its numerous wellness benefits, there’s no doubt that it will elevate your guests’ experience and keep them coming back for more. By choosing the right sauna, marketing it effectively, and providing a memorable guest experience, you’ll create a true home away from home for your guests.
